Navigating Linen Labels and True Value

In the world of luxury bedding, not all linens are created equal.

The term "French flax linen" or "French linen" has become a buzzword, evoking images of sun-soaked fields in Provence and centuries-old weaving techniques.

But here's the catch: much of the linen marketed under these alluring labels is anything but French. In fact, a significant portion of these so-called "French linens" are produced in China or India, far from the artisanal mills of Europe.

So, are your linen sheets a scam? Let's dive into the details.

The Truth Behind "French Linen"

Linen is a natural fiber made from the flax plant. Genuine French linen is renowned for its quality, softness, and durability, thanks to the ideal growing conditions in Europe and the traditional methods used to process it.

However, many brands exploit the cachet of French linen by sourcing their flax from Europe, then shipping it to China or India for processing and production.

The result? Linen that may begin with French flax but loses much of its sustainability and quality, while significantly increasing its carbon footprint in the process.

How to Spot the Real Deal?

  1. Check the Label: Authentic French or European linen will proudly state so on the label "MADE IN..."
  2. Research the Brand: Look for certifications and production details on their website. No mention? Not a good sign.
  3. Feel the Fabric: High-quality linen should feel substantial yet soft and not rough or flimsy.
Linen Duvet Cover Set - BEDLAM - Sustainable European-made Linen
Linen Duvet Cover Set - BEDLAM - Sustainable European-made Linen
Linen Duvet Cover Set - BEDLAM - Sustainable European-made Linen

EUROPEAN-MADE LINEN EXAMPLE

Linen Duvet Cover

210 gsm mid-weight breathable fabric. Sustainably crafted using solar energy. Double washed and pre-shrunk for superior softness.

Color: MISTY BLUE
Size
$214
$330 $214
35% OFF Sold out
Shipping calculated at checkout.
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Linen Duvet Cover Set - BEDLAM - Sustainable European-made Linen
Linen Duvet Cover Set - BEDLAM - Sustainable European-made Linen
Linen Duvet Cover Set - BEDLAM - Sustainable European-made Linen

"I had just moved to Sydney and was excited to invest in my first linen bedding set labeled as "French" linen, only to discover it was made in China.

This misleading labeling ultimately led me to the creation of BEDLAM, a luxury linen bedding brand that champions verifiable sustainability and authentic European craftsmanship."

Angelina, Founder of BEDLAM

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Hypoallergenic Softened Linen Flat Sheet Set - BEDLAM - Sustainable European-made Linen

Why It Matters

  • Quality Control

    When production shifts to China or India, the focus often shifts to cost-cutting rather than quality, resulting in a product that may not meet the high standards.

  • Fair Labor Practices

    Europe has strict labor regulations that protect workers' rights and ensure fair wages. Unfortunately, in other parts of the world, labor practices often can be exploitative.

  • Authenticity

    When you buy "French linen," you expect a product steeped in history and craftsmanship. Misleading labels undermine this authenticity.

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Hypoallergenic Softened Linen Robe - Long - BEDLAM - Sustainable European-made Linen
Hypoallergenic Softened Linen Flat Sheet Set - BEDLAM - Sustainable European-made Linen